DISSEMINATION PROCESS OF MARKETING STRATEGY

The process of revealing or sharing the research findings with stakeholders and to a large number of audiences. Dissemination is important to recognize or retake or to refund the finding that gets from the research. It also plays a crucial role in the sustainability and success of the business. The dissemination finds or identifies the potential adopters, the climate of change, and how engagement builds the project strong.

STAKEHOLDER ENGAGEMENT PLAN

Stakeholder engagement plan is a formal and communicative process to get support from the stakeholders for the success of the project. It also reveals the media, communication events, contact person and locations. Stakeholder Engagement Plan divided into parts:

Stakeholder list:

The first and main step is to list all the stakeholders.

Project phase:

Some of the stakeholders may be excluded from some phases.

Contact name(s):

All the stakeholders should stay connected. If their stakeholder did not get communicated it results in delay in decision making.

Power:

Each and every stakeholder has their own power to stop or to change the plan of the project.

DISSEMINATION AND COMMUNICATION PLAN

The main aim of the dissemination and communication plan is to spread out the information and details of activities of the project to a large audience which included the public and also media.

Objectives of dissemination and communication plan

• To determine how the stakeholders group
• To explain about the products/services of the firm during and after till the end of the project.
• To ensure to utilize developed projects
• To identify perfect and exploitative marketing activities which can attract
• To innovate dissemination and communication strategy effectively

The organization designs the process of dissemination in different ways:

1. Owner communicating with Manager: The owner should always communicate with the manager of the organizations to make more relationships with them and also to convince them about the objectives of the organization.
2. Communication between staff and Manager: Each and every staff should communicate with managers to create more relationships with them. It also helps to achieve organizational goals or to evaluate the strength of implemented
3. Information flow should happen within the organization: All the information should be passed through the employees from the top level management and also should involve the employees to participate in decision making and should inform the employees the growth of the organization. Through that the employees can understand the position of the organization and according to that they can work hard to achieve more objectives.

STAKEHOLDER ENGAGEMENT PLAN OF HOTWELL GROUP

There are certain procedures that the Hotwell group follows to communicate and have feedback from their stakeholders. They are:

• Identification of stakeholders: As a first step Hotwell group identifies all their Hotwell company assesses the dispersion of necessary information to the stakeholders and shares required information with the stakeholders. The company will prepare a medium of communication on the basis of accessing stakeholders.
• Developing communication plan: Stakeholders are assessed individually and individual communication plans will be developed by the Hotwell group. For example, usage of cyber computing enterprises resource planning, mailing each employee and other stakeholders individually or other methods used by the company to have imperative communication with stakeholders(Redman,2019).
• Analyzing current communication resources and methods: To strengthen the communication with stakeholders, Hotwell group uses financial reports and also has to access necessary or available communication channels.
• Analyzing and evaluating factors that affect communication plan with stakeholders: Hotwell group will access the factors which are affecting the communication strategy of the company. Company reveals their key information through their online website which helps to reflect possible factors that could be shared with the stakeholders.
• Implementation of communication strategy: Hotwell have to change their policies, financial reports and also their regulation. Also the company has to appoint new expert members to develop a new communication department which helps to give necessary information to the stakeholders and also which helps to resolve problems or issues for the stakeholders(Redman,2019).
• Planning: Planning is considered as a confidential stage of communication with stakeholders and also to collaborate effectively with Hotwell has to determine their strategic objectives and goals which are important in the workplace such as revenue growth and customer accession. They also have to build a clear cut vision(Redman,2019).
• Prioritization: The top level management will analyse and identify to maintain priority to the strongest relationship with stakeholders such as suppliers and customers after setting up their goals and objectives.
• Execution: Execution is a significant step which helps to corporate with different stakeholders in the organization. To execute a task the company has to use various management methods and tools in the workplace which will help the stakeholder be happy.
• Release: Provide self-service access to the stakeholders in the innovated ideas which results for agreement from stakeholders to the company. It will also result in minimizing communication barriers between the stakeholders and company.
• Management should provide financial and non-financial incentives to frontline personnel who engage with clients on a regular basis, such as commissions, bonuses, and interest-free The 3Ps of dispersion are as follows:
• External stakeholders, such as customers and suppliers, can be informed through This may be used as both an advertisement and a brochure.
• Papers: Internal stakeholders, such as employees, can be informed through papers. It can also be used to update investors and sponsors.
• Internal stakeholders, particularly shareholders, executives, and senior management, might be informed through The dissemination process is critical since it aids in the transmission of knowledge about the organization’s operational management as well as the management of internal stakeholders such as customers and workers.
• The social  media   dissemination   method   functions   similarly   to   an advertising campaign in that it informs customers about fresh offers.

• Consumers become aware of the newly announced product and price plan, which helps the firm attract new customers and develop customer loyalty, as well as propagate the company’s goals, purpose, and vision. It also adds to the company’s corporate social responsibility.
• The plan informs employees about the company’s change management process and the new organizational regulations that will be implemented. The procedure aids in the collection of consumer and staff input, allowing the corporation to change its organizational standards.
• As a result, it has been deduced from the preceding that the dissemination process is critical in informing internal stakeholders about organizational operations and promoting openness.

Process of communication with internal stakeholders

The key communication mechanism through which the organization should collect input from employees and consumers is the feedback system.

To engage with stakeholders, the corporation can run a social media campaign regarding their new vision and business sustainability.

To communicate the current business process, the corporation might have virtual or traditional meetings. They may also hold a conference call with loyal consumers and employees to discuss the company’s corporate social responsibility.

Internal stakeholders may get a formal newsletter from the firm to keep them informed about business operations.

Dissemination process activity

1. Customizing the message: Communicating with stakeholders to help the company achieve its goals faster. Disseminating information on corporate social Reading the goal and importance of the message Using media such as paper, newsletters, posters, and presentations for advertising. Toyota, for example, is a vehicle manufacturer that prioritizes its consumers and has created unique commercials. “Let’s Go Places” was the slogan for the advertising campaign. They want to express that it is critical to portray the truth in order to attract more customers. They are honest about their products and sell the exact same items that they advertise.

2. Getting in touch with customers: Getting in touch with customers. Using meta-analysis to determine customer preferences. Corporate social responsibility is promoted through The attributes of the items and the organization’s goal are advertised. To attract customers, make the poster and presentation innovative. Toyota, for example, is a vehicle manufacturer that has placed a premium on corporate social responsibility in order to reach out to its customers. They want to create a better world where everyone can achieve their goals. They have placed a strong emphasis on environmental sustainability, investing over $26 million on the electrification of their headquarters. They are devoted to carbon neutrality and to reacting to both optimism and the world’s urgency.

3. Narratives: Communicating with customers and improving communication. Addressing loyal clients and promoting new customer acquisition. concentrating on the advertisement’s and message’s persuasiveness Customers’ emotions are transferred to them in order to improve their purchase Apple, for example, keeps track of prior consumers in order to preserve loyalty. Consumers who have purchased Apple items in the past receive regular newsletters and exchange offers. The technique contributes to their popularity as well as consumer communication. The method also aids in the transportation of emotions and the retention of client loyalty. According to corporate research, it is endangering clients’ purchasing behavior on the worldwide platform.
4. Message framing: Message framing to reach target customers. Emphasizing the message on the items’ advantages. concentrating on the advertisement’s risk Pepsi, for example, is cultivating important customer messaging and recruiting customers from throughout the world. People are becoming more health concerned, according to their market study. As a result, Pepsi has opted to create zero-sugar beverages for athletes, health-conscious customers, and diabetic patients. It is assisting them in their advertising and reaching out to clients on a worldwide scale.
5. Providing customers: Providing cutlers with attractive bargains based on their preferences. Obtaining consumer feedback in order to communicate with them and contribute to their satisfaction.