BEHAVIORAL THEORIES

TRANSFORMATIONAL LEADERSHIP

Transformational Leadership theory is the interaction of a person with others to create relationships to increase the percentage of trust through that it increases motivation, intrinsic and extrinsic.

Pro’s

• Focused on long term goals to maintain the survivability of the system.
• Transformational theory is adaptive and most pressing on the fulfillment of human needs.
• The leader will get more stability in position due to the great support from the

Con’s

• Followers will be over dependent on the
• It is tough to motivate an individual rather than a team
• Some individuals show difficulty in collaboration in a team and also they show better performance when they work individually.

Transactional Leadership

Transactional or Exchange Leadership theory explains the mutual understanding and relationship between the leader and followers.

Styles of Transactional Leadership

•  Structured better and favor procedures and policies
• Proper evaluation of the rules and regulation
•  Ready to access changes
• Ready for having flexible changes
•  Short-term goals are derived

Pro’s

• It helps in achieving short term goals.
• Rewards are gifted to the followers who are motivated in self-interest.

Con’s

• Practical level workers are rewarded on the value of money and commission.
• Creativity is limited once the goals and objectives are derived.

BEHAVIORAL THEORY

Behavioral theories are derived to increase or to determine the behavior of leaders in a particular situation which helps in increasing the marketing potential. In behavioral theory it mainly focuses on social, physical and mental characteristics. This theory categorizes leaders according to task and concern with people. It also helps to retain or maintain lasting relationships with customers, it leads to generate revenue and also continuous purchase.

Behavioral leadership theory can be also explained as the scientific evaluation of actions of an individual in leadership roles which helps to adopt the pattern which impacts self and also the around the team members.

ADVANTAGES

• If the team agrees to corporate to work in different departments for different tasks and also continuously involved in the process of decision making, and if there becomes a delay in completing the project and the behavioral leadership can answer why there comes a delay in the accomplishment of the particular project.
• Behavioral theory also helps to find out the leadership style, it does not

analyze the individual capabilities or trait. It also realizes the characteristics of manager and employees whether they can overcome certain circumstances or problems.

There are different types of leadership styles:

Coaching leadership: In this type of leadership style the leader tries to set individual and departmental goals and also gives feedback on performance.

Visionary leadership: If the leader creates new ideas or relationship bonds with other organization’s employees, it creates a chance to inspire followers.

Servant leadership: Leaders who start as an employee and reach as a leader know that every followers should be fulfilled personally and also professionally.

Autocratic leadership: In this leadership style, all the decisions or ideas will be taken by the upper-level employees. There will be no enquiry for any new ideas.

Democratic leadership: In this style the leader asks to provide ideas from the team for the purpose of decision making. It always becomes a chance to shine for the team.

DISADVANTAGES

• Behavioral theories take time to identify whether this leader style or behavior is apt for the certain scenario. It can only identify with the trial and error process.
• Leaders will have the power to rule out his followers and also the leader can coordinate according to the goal but the manager will always be above the leader, so there is a chance to change the coordination’s that are done by the leader.

SOCIAL CONSTRUCTIVISM

Social constructivism was developed by Lev Vygotsky in 1962. It is the combination of social learning and cognitive constructivism. In theory he explains that cognitive functions expand from people’s interaction with others, especially childrens or social interaction. He also shows the importance of culture and language. It is the method of transferring information between adults and children so he considers it as an essential aspect and also helps for intellectual development. Tools for adaptation of culture, beliefs and values are also considered in social constructivism.

Behavioral theory broadly divided into two:

1.      Role theory.

2. Managerial / Leadership grid

ROLE THEORY

Role theory explains the consequences and occurrence of people acting out the social processes. Each individual acts typically in real life scenarios for achieving or setting goals.

Pro’s

1. Role theory helps to play stimulated
2. This theory helps in formulating a specific behavior and helps to get response from the audiences.
3. Social situations are in different ways, this theory helps to occupy behavior according to the situation.

Con’s

1. Roles cannot be defined universally due to different
2. Sometimes the role play cannot be successfully complete and some important aspects will be avoided.
3. Some of the role play will not be validated to the situation.

MANAGERIAL / LEADERSHIP GRID MODEL

Managerial or Leadership grid models are also one of the behavior theories. This model is formulated with five leadership styles. In this theory the manager concerned with the relationship between the people and production. While looking towards the impact of employees, they feel highly dissatisfied ,no harmony in the group also there will be high amount of turnover. As in the case of production there will be disorganized operations.

Pro’s

1. It helps in measuring the performance.
2. Leaders can self assessed
3. Highly needful in today’s

Con’s

1. Lack of evidential data’s.
2. This theory does not consider internal and external factors.
3. Self assessment will be inaccurate.